Content is king. To survive in the blogosphere, you’ve got to master the art of delivering killer content. There’s no new information out there – it’s always been out there. The ones who succeed are the ones who can collect what’s out there, package the information and deliver it – with their own unique spin on it.
This is what Shoemoney (one of the most successful bloggers out there) said when I interviewed him a while back for my book:
The key way for anyone who’s looking to write an educational kind of blog is that you have to find different ways to approach old subjects, because the information is always been out there. You just have to find a way to present it to people in a way that they’ve never heard it, or in a way they can now comprehend and understand it.
-Jeremy Schoemaker (aka Shoemoney)
Here are five quick tips:
1. Write In A Brief & Concise Manner
Keep it simple stupid. Use small words that people will actually understand – you’re not here to impress your English teacher, you’re here to get your information across. If possible, use analogies to help people understand things in a better manner and put things in perspective. Remember, it’s about the reader.
2. Tackle The Subject From A Different Angle
Approach your topic from a different perspective. So rather than writing about, “10 Ways To Maintain A Positive Mindset” you could change that to, “10 Steps To Think Like A Loser”. Taking the same topic and using the same content, you’ve now created yourself a totally new and unique blog post.
3. Tell Stories
People love stories. We all want to be moved, transported and motivated by inspirational stories. It helps spark the imagination of the reader and draw their attention – in a noisy world where our attention-span is getting smaller and smaller.
Use real-life anecdotes and case studies and inject those with your personality. That’s the key to connecting with your readers on an emotional level. A great book that I recommend is All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
4. Engage With Your Audience
It’s all about the reader – so engage with them. You can ask questions and turn your blog into a conversation. Reply to comments and follow their links to their blogs in return. That way you’ll be able to connect with your community and know exactly what they want from you. Another way is to write something controversial and spark a debate across the entire blogosphere. That will definitely create huge buzz for your content, your blog and yourself. It’s that connection with your reader that makes people read your stuff.
5. Write From Your Passion
It’s only when you write from your passion, your heart, that you’ll get your enthusasim and energy across. People don’t want to read boring blogs, they want to read interesting blogs.
Do what you love and the success will follow.
What are your tips? Share them in the comments below 
April 22nd, 2009 at 2:54 pm
I am here to learn!
Anyway, I too believe that content is the single most important thing on a blog closely followed by the need to keep it simple.
Nicole Price´s last blog post..Pamper Yourself… At a Discount
[Reply]
April 22nd, 2009 at 3:05 pm
I am a massive believer in your last point! Passion has to be the driving force behind your content!
Tom – StandOutBlogger.com´s last blog post..FREE EBOOK: ‘7 Traits Of A Successful Blogger’
[Reply]
April 22nd, 2009 at 3:07 pm
Number 5 is especially true.. write with passion, straight from your heart. If you’re blogging just for the money, you’ll give up in a few months.
[Reply]
April 22nd, 2009 at 3:12 pm
Exactly… keep it simple stupid!
[Reply]
April 22nd, 2009 at 8:46 pm
Loved the article. Soy scentral follows you on twitter. thanks for the info and i am pretty impressed by you guys. 16?! great job!!
as for me… i sit in class and dream of being out making money all day =]
Please let us know if you put out an article on student owned businesses, as we can use some resources and tips from another perspective!
thanks again!
Soy Scentral
[Reply]
April 23rd, 2009 at 8:44 am
Agree with every point
[Reply]
April 23rd, 2009 at 4:24 pm
I totally agree with all the comments, having unique articles is a god-send to get a higher ranking in SE’s!. Only problem is that I can’t write worth shi*
!.
John´s last blog post..Lisa Rinna Stunning Red Bikini Pics
[Reply]
April 23rd, 2009 at 7:16 pm
Thanks for the nice tips Stenley.
Klajdi Hena´s last blog post..The Money Making Blog, Twitterized!
[Reply]
April 24th, 2009 at 3:21 am
I believe that shoemoney is trying to say that you should write it from your own experience. This is a good way to engage it with your audience.
Paulubiadas´s last blog post..Challenge mybrute
[Reply]
April 24th, 2009 at 3:10 pm
“Write In A Brief & Concise Manner”…I think this is the most important part of the game…even if I stay 6h a day on the Internet, I can’t stand long post…
Great article!
Iri
[Reply]
April 24th, 2009 at 4:56 pm
I agree with Iri.
I’ve always thought that I wrote informative articles, but recently changed my style with the help of some very basic templates.
Now my information is brief and concise and USABLE which is what most of us are after I think. I’m thrilled with the improvement and far more prolific as well.
Great list. I’ll be keeping all of those points in mind!
Jan Ferrante – Queen of KAOS´s last blog post..Think You Can’t?
[Reply]
April 24th, 2009 at 11:33 pm
From your own perspective (when applicable) is always #1, nothing builds credibility and trust faster.
Dennis Edell´s last blog post..Business Mentors, Advisers & Coaches
[Reply]
April 25th, 2009 at 9:20 am
that is a powerful quote from shoemoney
i always visit shoemoney blog too.
nice post.
kampanye damai pemilu´s last blog post..Panggung Politik Semakin Panas, Kampanye Damai Pemilu Indonesia 2009 Harus Tetap Jalan
[Reply]
April 25th, 2009 at 8:11 pm
Right on the mark here, as always! love your tip of turning a topic around 180º – a totally different angle – so your posting is more provocative, surprising and startles the reader, bravo!
[Reply]
April 26th, 2009 at 5:15 am
Telling a story is definitely a way to get reader interested and stir toward the rest of your article.
littlejake´s last blog post..Reducing Water Wastage At The Kitchen Sink
[Reply]
April 26th, 2009 at 10:01 pm
This post motivates me to start a blog.
I’ve been wanting to for a while and I have the passion.
Now I can refer to your posts for the mechanics.
Do you have any advice for a fellow teen?
Peace
Latasia
[Reply]
May 1st, 2009 at 5:57 am
Shoemoney’s statement has been so right! Most information on the web are just rehashed info’s but still some were able to take advantage of it because of the way they deliver it..
Melvin´s last blog post..Promoting Email Submits? Don’t!
[Reply]
May 6th, 2009 at 12:39 am
Good ideas I am think of starting up a studnet market network
Not sure how I am going to do it but the job market is not looking very good for the summer break so I want to try earn money online
Do you have and suggestions to hlp me get started
student´s last blog post..Economics student looking for peoples view of no stimulus plan petition
[Reply]
May 7th, 2009 at 10:20 am
I’m a fan… Thanks for those useful tips
The Gweilo´s last blog post..Facebook Manners And You
[Reply]
April 6th, 2010 at 12:18 pm
As people says and i also believe that content is a king this post is perfect and awesome to get more from our content. Thanks..
Prav´s last blog ..10 BEST WAYS TO GET MORE BACK LINKS
[Reply]
April 23rd, 2010 at 3:51 pm
True, content is king, passion is very important if we don’t have any passion in our articles, people will feel the “boreness”.
I love how tos articles where an expert tell step by step his method, tutorial , ect…
[Reply]
June 27th, 2010 at 8:28 am
I agree with many points mentioned here. If you go surfing on the Internet you would realize that most of the things found on a website or blog can be found elsewhere too as there is so much repeated material. I think the key is to present them in a different style or perspective that appeals to your readers. Offering your own opinion, your personal experiences makes a big difference.
Alan @ Work From Home´s last blog ..What a Man- a Dog and a Leash Have to do with Internet Marketing
[Reply]
June 29th, 2010 at 11:19 pm
interestin post.Could have added many more points.For me the most important part of blogging is to write with passion & conviction.
Harshit Singhal´s last blog ..Spain to face Portugal in Knockout stageTime for Torres to shine
[Reply]