If you are making this mistake, you are leaving a lot of money on the table. Don’t build your optin list before giving a thought about this. You could be earning 2 to 3 times more money than what you are earning now with the same list.

So what is the mistake that I’m talking about?

Not caring.

That’s it. You should care for your subscribers. It is the best thing you can do.

Agree or not, that single word is the main reason why you are not earning the money you should be.

I know some people care for their subscribers but still don’t show it enough. If you are one among those, this post is for you.

You are a smart marketer and have very good products than most of the gurus, but you are not earning to your potential because you are not showing to your subscribers that you care for them.

Let me give you this simple formula:

Care = More Trust = More Sales

How do you show to your subscribers that you care? I’ll share a few tips here.

1. Connect With Them

How many times have you become a fan of a marketer only because they replied to your email? If replying to an email can have that much effect, how much will people like you if you start connecting with them in every way you can?

I know some of you are thinking “Oh well. I don’t have time for connecting.”

But hey you spend time tweeting everyday right? You use facebook too right?

Then you don’t need extra time. All you have to do is, reply to your subscribers in twitter and facebook.

Homework: Do this now. Send out an email asking your subscribers to follow you and you follow them in return. Reply to tweets they send to you and also answer their questions if they have any. Do the same in facebook also.

2. Send Out A Freebie

It might sound like a lot of hard work but let me tell you, this is one of the best ways to build trust.

Create a small report. It need not be 100 pages. Even 5 or 7 pages would do. If you don’t have time, combine two or three blog posts and create a report.

People love freebies. They will pass it on and you will get many new subscribers.

Don’t worry that your subscribers will become freebie seekers. If that was the case, no blogger would be earning money because they give away free content all the time.

It is often the other way round. Your subscribers will think that if a freebie itself has so much information, your paid products will have tons of useful information.

A Tip: For those who do not want to spend time creating a report, find free and useful tools and send it to your subscribers. I use stumbleupon a lot to find interesting websites. Once you find something very interesting, pass it on to your subscribers. They’ll love it.

3. Ask The Problems Your Subscribers Are Facing

You send out promotions all the time. Why not send an email asking your subscribers about the problems they are facing right now. Reply to every mail you get.

The specialty about this method is that even people who don’t share their problems with you know that you care for them.

The ones that shared their problems and got it solved will become your fan.

You can build a tribe by doing all these. There are many more ways to build a tribe. I recommend you to read this book called “Tribes” by Seth Godin.

Do you care for your subscribers? How do you show that you care for them? Please share your views in the comments.

Wish you a Happy New Year. Hope you achieve success and live a happy live.