First things first… I get a few requests for advertising swaps on a weekly basis but prefer not too… however, I’m not all too concerned about monetizing the blog so…
The first two people to comment on this post get a free 125 x 125 banner for a month. One condition: You must be in the Top Commentators list to avail of this. I prefer rewarding people that take an active interest in TUK rather than less active ones (no offense to all that are lazy like me
). Just comment on here; two are available (I need the others for future projects) and let me know. Of course, family friendly sites only.
One of the easiest ways to generate some quick, easy cash is to make money flipping websites… it’s not uncommon to walk away with earnings of more than $50 or $100+ for an hour’s work. The problem with this is that people do not know how to sell websites, and due to this sell theirs at a much, much, much lower rate – for example, I’ve picked up websites on one webmaster forum for $x and sold them on another for $xxx, just by changing the title and editing a few other things, which I will discuss below.
How Can You Increase The Selling Price Of Your Website… Free?
Obviously you can’t have a rubbish website; it needs to be half decent for any website to sell, no matter how cheap. If you have a relatively standard website though, here’s how you can increase its value (assume no traffic or revenue).
Start your bid price real low
Most of you sell your websites on forums… and if you do, the best way to get exposure for your auction is by listing a low start price.
By low, I mean something like $1, or even $0.01. You see, the more your thread stays in the limelight, the more eyeballs get to see it… and that means more potential buyers.
The medium sized to big sized hitters won’t care about bidding over peanuts, but the newbies definitely will… and them bumping your thread (or increasing the number of bids on Sitepoint) will mean that there’s more chance one of those larger sized buyers will see it. An active auction is going to be looked at by most people viewing such forums, even if they weren’t interested in such a website before… and once they see yours they may even make a bid.
Set Your BIN (Buy It Now) At Double What You Think You Want
This is simple, really – if low start price, high end price. If you want $100 for your website, set a BIN of $200. Why? Because you’ll often have someone swoop in and take it at such a BIN (especially with the bidding frenzy you create in the first step) and remember, you can always lower a BIN, never raise it. If you lower it by a chunk midway through an auction (with bids) looking for a quick sale, you’ll usually get it.
Obviously don’t be prohibitive, and think your fresh Wordpress blog with two posts is worth $20,000, but following the two times your original BIN approach (especially for lower priced sites) has worked well for me.
Use A Killer Title
Which would you be more likely to click, of the two examples below?
New Niche Content Website For Sale, Priced Competitively
or
AMAZING Design and Monetization Potential… Start Dominating Today!
If you chose the first one, read both again. Usually it will be the second type of title that catches more attention though – superlatives and positives always help. Make sure you stuff your auction description full of the good points too.
Add A Community
Even if you’re just selling a niche Wordpress blog, a site with a community feature is usually worth more than one without… as a community means potentially loads of free content for the buyer if they market it correctly.
You don’t even have to pay anything for one… a free forum, integrated with Wordpress, one which you can create using a plugin called XDForum would help add value. I’ve managed to install it in the past, so you have no excuses for not being able to.
Just four tips on how you can increase your website’s value… all don’t cost a dime and anyone can do them. Good luck!
Speaking of communities, I’ll probably purchase a course about membership sites today using Joomla, as I’ve always wanted recurring income. I will certainly let everyone know how it goes.



June 17th, 2008 at 6:56 pm
Nice Idea. I do not have any website to sell but I will try your tips to sell my ads spaces. I think it will work for ads spaces as well.
Agent 001’s last blog post..Free Care for your Windows
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June 17th, 2008 at 7:04 pm
Hum, first two? i was going to be the first since im using coment sniper :p but you wrote this post while i was concentrated writing a new post at my blog :p
These are good tips for selling a site, and i tottaly agree when you say we have to double our BIN, you wont loose for asking a BIN so high…
Hugo Santos’s last blog post..Comment Sniper – Be the first to comment!
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June 17th, 2008 at 8:49 pm
Nice tips. Ill keep that in mind when I sell one of my blogs next month!
Tom – StandOutBlogger.com’s last blog post..John Cow Bought One Of My Super Cheap Entrecard Spots
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June 17th, 2008 at 9:21 pm
This is exactly what I needed Jason, thanks. My readers have been asking increasingly about flipping blogs, and you seem to be a pretty good expert in the field as you have done it a few times (or at least written about it)
Thanks for the article, I’ll be referencing this one
Jim’s last blog post..Popular Blogging Questions Answered – Q&A Session With The Net Fool
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June 17th, 2008 at 9:24 pm
This is a very good list. I wish I read it before selling one of my other websites
Susan’s last blog post..My April Reloaded
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June 17th, 2008 at 9:34 pm
ahhh crap! I missed it.
However, this is some good advice for those looking to do a little website flipping. Keep up the good tips Jason. I am logging all this knowledge in my TUK handbook lol. I build one for every person who gives me good content.
Wouldn’t it be nice if I actually did build a collection and not just memorize it? Hmmmmmmm, I’d have my own reference set!
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June 17th, 2008 at 11:28 pm
Great ideas but I’m not too sure about the last one. Will an empty community really add value to a site, or make it worse off?
Anyway, I think the biggest thing is the writing of the title and listing. If you can hype something well enough and make your readers think they want it or really need it then you will get more interest. I have done this many times in the past on ebay, and ended up selling items for way more than they are worth. Its all about the sales pitch!
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June 18th, 2008 at 2:11 am
I am working on some sites to sell so I would these tips then.
Elroy’s last blog post..Hello world!
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June 18th, 2008 at 2:35 am
So I take that as a NO. Anyway, I’m gonna keep pluggin along and build my blog slowly. Of course, I’ll be taking advantage of your tips. Thanks.
myBrainfart’s last blog post..Getting Started
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June 18th, 2008 at 6:24 am
[...] like me, and he continues to share his knowledge of making money online with this great posts about making websites sell. Flipping websites isn’t easy, and this guide is a pretty good start to learning how to flip [...]
June 18th, 2008 at 8:47 am
Hey Jason,
I’d like to interview you on some of your front end website flipping
techniques then combine it with my website flipping backend techniques.
I think it’d be a killer call and ofcourse you can do whatever with your copy of the recording. Sell it, give it away whatever
Go Bigger,
Justin Brooke
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June 18th, 2008 at 11:38 am
Why not write a series for a step-by-step tutorial on how to flip websites?
Rajaie AlKorani’s last blog post..Think Ahead Before It’s Too Late
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June 18th, 2008 at 1:55 pm
Am I too late?? Darn it!!
Flimjo’s last blog post..Nike Golf Shirt Free Giveaway Winner
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June 18th, 2008 at 9:08 pm
Jason as I see I am the first one to comment here and I am a Top Commentator too. So I am going to win the 125X125 banner. How do I claim it?
Agent 001’s last blog post..Some Online Counters you must Display
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June 18th, 2008 at 9:51 pm
Hey Agent,
Just create an ad for yourself, do not pay and I will approve it. Cheers
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June 19th, 2008 at 12:13 am
I guess I’m too late for the free 125×125 advertising, huh?
But anyways, how do you actually determine the sites value? I have a blog that I’ve been meaning to sell for quite sometime but I’m not sure how much it’s worth.
Also, Joomla has been great. I used that for an old website my friend and I managed. It has great potential…
Jay
Jay’s last blog post..Other Easy Market Leverage Contests to Join
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June 20th, 2008 at 1:09 am
i will keep these in mind, they are great tips. I’ll show my friends some of these as well!
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June 20th, 2008 at 1:08 pm
This is kind of posts you should make more often.
Aleks’s last blog post..Funny picture – Getting married
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June 23rd, 2008 at 2:11 am
[...] The University Kid – How To Make Websites Sell [...]
July 1st, 2008 at 5:52 pm
[...] How To Make Websites Sell [...]
August 15th, 2008 at 8:34 am
Awesome post.
I have just started flipping websites and I luckily stumbled upon this
It has helped me loads
Ryan @ SmarterWealth’s last blog post..Taking The Big Step: Going Into Business
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November 8th, 2008 at 3:57 pm
The most amazing Forum for listing sites according to me is Dp or Sp.Both the forums help us to sell websites easily
Harish’s last blog post..My Tips To Gain Traffic For Your Brand New Blog
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February 8th, 2009 at 5:34 pm
hey i need info on advertisment since i want 2 start new advertisment company and want to make a web page
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May 26th, 2010 at 4:45 am
Hello. Great job. I expect this. This is the great story. Many thanks!
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July 26th, 2010 at 5:48 pm
monetizing a website is really a great way to earn money in a passive way just like real estate…~
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