Although I try to share revolutionary ideas on here when I come across them, the best tips to make more money are usually the simplest ones. And here’s a simple one that can make you a lot more if you do it right.

I’ve been focusing on here about website flipping a lot over the last few weeks, as it’s definitely a profitable thing to do if you look at it as a longish term business model.

Here’s a real simple tip, but if you’re flipping websites and NOT doing this – you’re an idiot.

What’s the tip?

Keep Hold Of Your Buyers

You see, the key aspect of sales is that a happy customer once is a happy customer for life, as long as you fulfill their needs. This is in all types of sales that are not one off – so if you can keep hold of your buyers, you can get recurring customers.

For example, for everyone that buys a website from me, I try and get their contact details. Not an email, but actual instant messenger details. When I have a similar website for sale again, I can hit them up and ask if they’re interested. Two things, though:

1. Don’t be a dick. Everyone hates people that only spam their lists, every day. Keep your proposals to once a week or less, and if the person doesn’t want to buy something, don’t try and force them to.

2. Offer a discount. The thing about site flipping is that there is a decent amount of work involved in the sale – listing it up, taking bids, negotiating with buyers; you get the idea. What if you could close a sale in less than ten minutes?

If someone buys say – a content website about football in America for $100, and you offer them a similar one (with unique content etc, of course) about a related topic for say $75, they’re going to be interested.

I’ve managed to turn one off deals – not just with website flipping, but also with say – content writing, by offering a discount should they return. It works.

Keeping track of previous buyers is important.

If you’re selling something like an information product, have your buyers sign up to an ‘updates’ email – one that you can send them offers every time you have something up for grabs. Remember rules one and two though – don’t be spammy or annoying, and offer discounts to loyal customers as they’ll keep coming back. Obviously don’t forget to keep up the quality of the content!

Simple really, but you’d be surprised how few people are doing this. Are you?

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