2008
Look Into Your Local Market
Posted by Jason in GeneralHaven’t posted for six days, which is mainly due to things heating up here. Anyways, had time for a short one.
The problem with the Internet is that although it’s so broad, meaning that you can succeed doing almost anything if you work hard enough at it (and have the right amount of luck) it is also insanely competitive. Let’s just take a look at this starting out from a writers perspective (which is how I started) – when you start out, with no experience it is very difficult to charge more than the industry standard $0.01 per word, especially with hundreds, if not thousands charging the same if not lower.
You get outbid by people living in countries where the cost of living is less, and thus people that don’t need to make as much to have a comfortable standard of living.
What if you could eliminate having to worry about those people?
You can.
I’ve talked on here about offline marketing quite a bit… the Revolution magazine theme coupled with a logo designer and local companies is one of the easiest sells you’ll ever find. However, how about selling locally – from online to offline?
Recently, I found a local auction website, which is apparently pretty big… I’d heard of it before, but hadn’t really looked at it too seriously. The auction site is Souq.com, which is basically an online marketplace like eBay.
I thought that Dubai wasn’t really developed with online business, but saw they had an eBook section… with more than 300 odd eBooks! Now, I looked into that a little more closely, and came across a user that had quite a few of them. All of them were the standard private label rights eBooks you can find a dime a dozen – dog training, cooking, dating etc.
However, I came across a user that was making a sale or two a day… at around 35 DH (which is around $10 USD) per eBook. Nothing spectacular, but by taking ten minutes to copy and paste in the sales pages of each PLR product, he is making consistent income for the last year or so.
What another user is doing is burning the eBooks onto CDs… which would have cost less than a dollar. He’s charging double what the other one is, and although not making as many sales he’s still making a few hundred USD monthly.
Local markets are a lot less competitive… I’m going to go the whole PLR route, but maybe a little more professionally with print advertising. It’ll definitely be interesting to try out. There are just so many ideas you can look at, and if you’re creative in your own country (or city) I don’t see why you can’t have some fun (and hopefully make some money too!).
It’s pretty obvious that local markets are willing to pay more than your online customers, who are used to Googling bargains and paying less, even though the benefits may be the same. Getting an experienced webmaster to pay you anything more than $100 for a simple HTML five page website is near impossible, but getting a local company to pay you $1,000 is easy.
If your own city doesn’t have an auction website, or a main go-to blog, why not look at setting one up? Things that seem common to you because you’ve had online experience may be novel ideas in your local community… there was quite a hot product on the Warrior Forum a few months back about a non-tech person who was making around $10,000 a month locally by basically selling ads on a souped up proxy.
Don’t be afraid to test things, see how it goes. I will update here if things go well (or even if they tank horribly, which is definitely possible. We’ll see.
). Hope you guys took something from this one, enjoy the weekend.




It is interesting that you bring this up now.
I just last week came to the same conclusions as you, bought a domain, and am developing it as a local blog with an auction site to spin off in about a year once I build the traffic (i would do classifieds – but craigslist has all but cornered the market in every locality).
Thanks for the great post!
yeah, I was thinking about buying a blog so that I can start doing the whole pay per post thing. Do you know where I can buy a good blog? Or should I buy a domain name and host it on a free blog site?
It is interesting for us “Make Money Online” folks to take the skills we have learnt and implement them offline. It is a lot harder but it is good that you mentioned this. Great post
Ryan McLean’s last blog post..Reader Question: Marketing An Ebook
so true. this offline stuff can really be quite out of our comfort zone. but the rewards appear promising.
kouji’s last blog post..blog action day 2008: philippine poverty haiku poems
I think it’s great to go locally after having done business “worldwide”. It’s a lot easier because there’s less competition and even if there’s some competition, you’re used to the “world” market so I’m pretty sure we can work this out
Ben – frogstr.com’s last blog post..Google traffic + Your brand Rocks
Awesome. This sounds like a great idea, now I just need to look for a site that targets Saudi Arabia.
Rajaie AlKorani’s last blog post..By: I Heart Contest (Dhadha)
I just checked out the SA section of the site, it doesn’t seem too active, I guess I’ll wait till you post the results or will just go ahead and buy a bunch of PLR eBooks.
Rajaie AlKorani’s last blog post..By: I Heart Contest (Dhadha)
Hey, nice to see a post on this subject, jason. I’m actually working on a “local” site, but haven’t worked out all the details yet.
You seemed to be trying out different things regularly. I like that
Cheers man!
Jay
SuiteJ’s last blog post..How Justin Brooke Tried To Stop Me From Flipping Websites
Well this is interesting. Thanks for posting about this!
Salwa’s last blog post..Blog Action Day 08: Poverty
There is a site for our local towns as well, and they have a classified section and its free to post in. Would a local craigslist also work just as good?
Ethan
Definitely huge potential here right now when half your offline targets are still living in 2003 – you can get something good going, spice it up with a modest adwords campaign if you want to see if it flies – but put your phone and email, it adds trust plus you gotta remember sometimes these folk like to be assured by hearing your voice.
Right now I’m looking for a cleaner and someone to do my yard in exchange for running their sites. Works for me!
music. marketing. management.’s last blog post..Kurb Music Video Promotion and Production Packages
What a good idea Jason. The challenge that I see here is how to market it and find posters for the site.
Riyanne’s last blog post..Link Love!
Although a more interesting method would be to hire designers/writers/coders from your locality for a low pay and just sell their services on the internet. I come from India. Here, people find $10 to be quite a huge sum for them (47 rupees = 1 dollar). So you can outsource your work here and enjoy big profits. The only thing necessary is that you have to find some good designers/coders/writers. Once you have the gems, you should not let them go.
Ganesh’s last blog post..What’s happening around
I thought about starting a site focussed around helping Londoners making their first blogging bucks but have difficulty figuring out how to approaching the offline advertising. It’s so expensive!!
Ben @ GoodBlogGuide’s last blog post..Tyler Cruz is Giving Away Free Cash!!!!!
I am putting together something very similar to a local blog with a partner selling the ad space for me, I think theres endless potential in this area.
Problem is theres only so much you can make with a local market where as global has far more traffic and earning potential.
stubsy’s last blog post..Really interesing links
Very interesting, thanks for the post…
I’m pretty new to this blog and haven’t seen much of your offline work. if you’re interested in guest posting, please contact me….you may be a perfect fit
Dennis Edell’s last blog post..So I’ve Started to Monetize – Link Love Style
This offers unusual insight; because when a person is all about make-money-online local markets really become that much less of a consideration. However, i can see how this would work.
it’s an interesting subject – and something I wrote about very recently myself: http://internetbabel.com/local-hero-target-geographic-markets/
Local markets are well worth targetting for more a more focussed return.
iBabel’s last blog post..Domain Flipping And Speculating – Part 4: Due Diligence
Attacking the local market sounds like a plan, however if your isolated or live in smaller town, i dare say sales would be good.
Bring something online to offline business, I think it’s great idea.
Busby SEO’s last blog post..By: [ klinik newbielogger ]
i agree, i think people tend to overlook the infinite power of leveraging their local markets…speaking of leverage, jux thought u and ur readers should checkout my bad experience with Market Leverage:
http://www.diariesofablogger.com/why-does-market-leverage-suck-ass-ill-tell-you-why/
Wonderful advice! This is a great opportunity for bloggers to network with local affiliate marketers and local companies. In addition, I like your suggestion about becoming the city’s go-to blog. This would be a good way to make a name for yourself in your area. Thanks for posting!
Well, I decided not to worry about the competition on price. I deliver quality to my clients, and they recommend me to others who are more concerned with getting what they want delivered, than wanting to pay nothing for nothing.
Interestingly my local market is so sophisticated they reckon local is too expensive so they won’t even look. So international is my best market.
Your post makes me think about what could I apply to turn some money around, even a few cents would come into picture as a great fun … from a different perspective. Thank you for the interesting tips I am juggling with thoughts in my head now.
Convert to’s last blog post..Computer and computing units converter
Hey Jason. Looks like today is the one year Anniversary of The University Kid: http://theuniversitykid.com/introducing-the-university-kid/
Congrats on a great year of posts!
Hi Jason!
Great thinking – it is the same logic as going for the niche market of long-tailed keywords instead of going head to head with the big guns, or trying to get in on the hugely popular ‘make money online’ segment.
I live in a village, so it is hard to see just where to apply this in my own case, but thanks for the ’stimulus’.
Rhys@monetize your site’s last blog post..How To Hide Adsense From Social Traffic
That’s awesome, maybe I need to start writing my posts up into ebooks. Do you have any ebooks Jason? It’s be nice to see an example of a really good one, so we could have something to model after.
Jonathan Muller
mastersofseo’s last blog post..How to Track your Web Traffic
Man I’ve missed your blog dude!!! I love the stuff you put out and need to get back on my job of visiting daily! This is another great idea, and you’re right, less savvy folks, tend to pay more for your knowledge. We forget how much more we know than the average user, because we are so used to talking to folks online that “get it” for the most part.
Great idea man!
Normal Joe’s last blog post..JoeCow.com,IMwithJohnCow.com – What do you think? Should I Take Over The Cow Pasture?
Hmm, you’ve got a point but on the downside the ‘local’ market is often too small (depending on where you live) – if you want to go big you need a big idea, on the other hand smaller niches are much easier to dominate in the SERPs