This blog post is part of a 6-part mini-series on “Profiting With Interviews“.

You’ve finished conducting your interviews, now it’s time to actually make money from the interviews. There are several forms you can package your interview depending on what your purpose is:

1. Audio

The simplest way is just to leave it as it is – audio. Whether it’s going to be a streaming podcast or MP3 download, it’s really up to you. You can choose to offer the streaming version of the interview for free and charge people access for the MP3 download for them to upload on to their iPods, or you can give people snippets from the interviews and charge them for the full download. If the quality doesn’t turn out to be too good (if done over the phone), then perhaps you might want to do some editing. There are plenty of free audio editing softwares such as Audacity.

2. Transcripts

You can increase the value by offering transcripts. For example, you can offer a “lite” version with only the audio for $27, and have a $47 upsell where you offer word-to-word transcripts for it. There are people who will take this package as some people will want the “complete” package or prefer to read. Alternatively, you can compile it into a book, like I did with eMillions, and offer the audio as an upsell (which is what I’m planning to do) Here are the two sites which I use to get my interviews transcribed: escriptionist.com and castingwords.com

3. Physical Course

A digital version of a course will usually retail at around $47-$97. However, a physical version of the same exact content, e.g. audio compact discs with a printed copy of the transcripts in a three-ring binder, will sell for $97-$297.

See the difference?

A physical course has a higher “perceived value” than a digital course. One is electronic (and the customer knows that it costs almost nothing to produce it), while the other has that “touch” value to it and can be stored on a bookshelf. By just changing the MEDIUM in which the product is offered, you can make a lot more money from the exact same content.

4. Membership

You can launch an ongoing SERIES of interviews and put it in a membership site. Then every single month, you conduct two interviews with experts in your field and charge a monthly fee for it. Heck, you can even combine this with the method above, where you package it into two CDs and mail it to their physical address. So rather than working hard to get that sale and only get paid once, you can get paid month after month after month. And you’re letting someone else create the content for you!

5. Articles

Finally, you can turn those interviews into several small chunks of articles. It’s your choice whether you are going to post it on your blog or submit them to article directories or compile them into a viral report. You can probably get around 8,000-10,000 words from a 1 hour interview (depending on how fast they speak). The only downside to this technique is that you don’t actually make money directly from the content, however, by providing good FREE content to your market, you will be able to establish your reputation and build a relationship with your subscribers and customers.

I hope you enjoyed this 6 part blog series. As I said before, this is the entire backbone behind eMillions. I tried my best to be as transparent as possible to explain this system. I just want to sum this up by saying: If a 15-year-old can do it, why not you?