I promised a few weeks ago that I would walk you guys through ‘the product flip’
What is the product flip? It’s basically where you create a product, drive traffic and make sales for it, and then flip the product at the end of this. You can make an easy $300+ at the very least for a relatively small amount of work.
This works awesomely well in the internet marketing niche, as of course things can be promoted a lot quicker in the IM niche than any other, however you can use this for almost any niche you want.
What should my product be about?
You want a product that talks about something people are interested in learning more about. In the IM niche, this is anything related to making money… driving traffic… blogging… social marketing – you get the idea. In other niches, this would be hot topics like how to lose weight, how to get your pet to behave, how to quit smoking etc.
Personally, I know a lot about the IM niche so I write my own products for it (when they’re sold under my name) but in other niches I like to outsource and get someone else to do the research. Although you want to make money, you should make sure your product is of high quality and will help people – this will lead to far more sales in the long run.
How do I create my product?
There’s one thing, and one thing only I use for all of my products – Open Office. It’s a free tool, and since I found out about it I stopped using Microsoft Word completely. What Open Office does is it has an option to easily convert your file to PDF, and there are also quite a few decent free templates available if you want to soup things up. EZ eBook Templates is just one site that has around 15~ free, all of which are high quality.
You want your product (at least your first one) to be short and sweet. A rough number to value a product I use is a dollar a page, so if your product is 10 pages you charge $10 and so on, although you’ll probably want to decrease this at the beginning (like I’ve done for Flip Noobs).An introduction, a step by step break down of whatever you’re talking about and a conclusion. Try to put as little fluff as possible (people hate fluff!) and space it out / use large fonts so that your eBook is easy to read.
Make sure to use images whenever possible – don’t just put some in for the sake of it but if you’re explaining certain concepts images can make people understand things a lot easier, especially if your product is aimed at newbies.
I’ve already done the promoting for this specific product (Flip Noobs, which is public) so I will cover this in a few days; however the above is basic information on how to create your product.
This product will also be listed (full rights) sometime over the next few days. I was planning to hold onto it, but I have exams coming up in a couple weeks and then will be out for most of January… to be honest, two months without working on promoting this and it’s likely it will be worthless. If you’re interested in purchasing full rights contact me; if you want to get in at the discounted price, you can purchase through the sales page.
There are also a few people in the joint venture project with me that I need to get kick started, so I’m going to clear a few of my other projects and spend more time working with them. I’ll be talking on here about some traffic / value adding strategies that I’m going to teach them to use, as well as hopefully reveal a couple sites from those that have already started seeing some traffic / revenue trickle in. Stay tuned 
As I haven’t run a contest of sorts on here for some time, and this thread is about product creation, here’s an offer you can’t miss…
I’ll give away two FREE custom eCover designs to random commenters on this post. My only requirement is that you be subscribed to this blog.
Just subscribe, comment using the email you subscribed with and I’ll pick two random people for a custom, high quality eCover design from a top notch designer. This mini-contest will end on the 1st of December.
November 28th, 2008 at 11:29 am
Good post Jason.
I’m eager to catch up with other posts in the series, especially the marketing one.
As on one of your point, images are something that not many people use. But, they’re really good way to make someone understand what you wanna say.
All in all, a good start to the series.
Swastik’s last blog post..Blogging Question and Answers
[Reply]
November 28th, 2008 at 11:34 am
BTW, Why have your readers decreased significantly?
Swastik’s last blog post..Blogging Question and Answers
[Reply]
Ben Pei (28 comments) Reply:
December 7th, 2008 at 4:18 am
Yup I am curious to know too..
Ben Pei’s last blog post..Blogging With One Hand
[Reply]
November 28th, 2008 at 1:39 pm
Looks like this series is going to be very helpful. I’ve always wondered how guys flip an ebook for a couple hundred bucks doing basically no work.
[Reply]
November 28th, 2008 at 2:38 pm
I actually flipped a few ebook sites (product flip of course) and made some nice money but I don’t enjoy it. For me, I think it’s a bit of boring but maybe I’m just lazy.
nice tips anyway
[Reply]
Weng (14 comments) Reply:
December 2nd, 2008 at 5:08 am
The way I see it if you don’t enjoy it, you shouldn’t bother doing it. It doesn’t have to be a chore.
[Reply]
November 28th, 2008 at 2:50 pm
Thanks for pointing out EZEbookTemplates, just what I was looking for!
I have a bunch of PLR ebooks I want to spruce up.
Clean Red Widgets’s last blog post..Case Study: Clean Red Widgets
[Reply]
Tom - StandOutBlogger Underground (1 comments) Reply:
November 28th, 2008 at 9:21 pm
Yea, those ebook templates are really handy! I have bookmarked that link!
[Reply]
November 28th, 2008 at 3:52 pm
I need an ecover! Thanks for the great tips…
Joe’s last blog post..Throw Your Toothbrush Away!
[Reply]
November 28th, 2008 at 8:21 pm
Just subscribed. I too can use an e-cover! Thanks for the great tips!
Keg of Wisdom’s last blog post..International Studies: Thanksgiving
[Reply]
November 28th, 2008 at 8:30 pm
As you know, I have been reading your blog for a while now. I finally subscribed (not that I never wanted to, I just don’t ever check my reader– I just come here from my bookmarks). Anyways, you are right that customers do not like fluff. You have to get right to the point and give your customers what they pay for. If they wanted a novel, they would go to amazon.com
[Reply]
November 28th, 2008 at 10:56 pm
Jason
Not bad bro, yeah… I’m planning on writing an ebook and didn’t know about open office, as far as the pdf converting tool, I’ll certainly give it a spin. Thanks!
Miguel Wickert’s last blog post..New Pages At Simply Blog
[Reply]
November 28th, 2008 at 11:17 pm
I never used open office either thanks for mentioning. Btw, what the hell happened to your RSS count? Its not like you made any drastic changes that would make that many people unsubscribe.
[Reply]
November 29th, 2008 at 2:58 am
Hey Jason. I’m wondering why yours reader count went down to 700.
Anyway, thanks for the information. I plan on seeing some success before the end of this year.
Ganesh’s last blog post..Subscribe to Online Bull and Get a Chance to Win $10 Cash
[Reply]
November 29th, 2008 at 3:53 am
Re the reader drop – Feedburner screws up every so often and kills X amount off RSS count – don’t worry bout it too much
[Reply]
JR from Internet Marketing Strategies (3 comments) Reply:
November 30th, 2008 at 10:12 pm
I see it too all the time on my blog, I don’t stress it!
JR @ Internet Marketing Strategies’s last blog post..Increase Web Site Traffic – 8 Tips to Using Forums Effectively
[Reply]
November 29th, 2008 at 5:01 am
Even though your subscriber count is low I believe you get a lots of traffic to you blog.
Great post Jason.I have got to learn this along with site flipping too.I have got to flip some ebooks too.
[Reply]
November 29th, 2008 at 6:56 am
Dude! It’s time to tell the world about your $3,999 product flip! Hehe.
Desmond – DesmondBlog.com’s last blog post..DesmondBlog’s Christmas Charity Donation – We Need More than One Santa Claus
[Reply]
November 29th, 2008 at 9:49 am
[...] The University Kid – The Product Flip Part One Writing Your Product [...]
November 29th, 2008 at 9:58 am
Good post, when flipping websites I always try to provide a decent product with the website, basically the same approach as you, but the product doesn’t need to be an ebook.
When the website is on a niche that I don’t have a passion for I will usually not get an ebook together, because if I don’t care about the content it shows and the end user will see that and want a refund.
You’ve inspired me to write a post about different ideas for product based website flips
[Reply]
November 29th, 2008 at 9:15 pm
Great post. I’m working on a product about franchising restaurants. I may contact you for a review when I am finished.
The Almost Millionaire’s last blog post..Random Facts about Jack Bauer
[Reply]
November 30th, 2008 at 10:11 pm
Great step-by-step and tools you provide. The Ebook at Make Money Dynamo is excellent and very unique, thanks Jason!
JR @ Internet Marketing Strategies’s last blog post..Increase Web Site Traffic – 8 Tips to Using Forums Effectively
[Reply]
December 1st, 2008 at 4:07 pm
hey there Jason,
I just read the free guide on flipping, thought it was quite a great read and it might just be the nudge I needed to take the plunge and write my own product, so thanks for that!
I resubscribed to your site again, just too much good information here I don´t want to miss out on, cheers for all your efforts!
Mirjam’s last blog post..Closed – Gone on Holiday
[Reply]
December 2nd, 2008 at 5:09 am
I think it would be even better if you could produce video or audio products.
[Reply]
December 4th, 2008 at 2:26 am
Just signed up for the free report, anxious to read it! Thanks!
The Monetizer’s last blog post..eBay Frustrations List & Policing
[Reply]
December 5th, 2008 at 9:25 pm
yeah, thats an great way of flipping websites. Kate Andreson Rock on Sitepoint for Product Flips. Unfortunetly, I cant do it, I suck at writing as well as designing.
Miley Cyrus’s last blog post..Miley shops at Ralph’s – December 2, 2008
[Reply]
December 16th, 2008 at 8:57 pm
Great information. I’m working on a product right now and have not thought about flipping it until read this post. Thanks for the insight!
[Reply]
July 20th, 2010 at 1:55 am
Franchising business is good but some franchise needs some cold hard capital to start with..~.
[Reply]