I promised a few weeks ago that I would walk you guys through ‘the product flip’

What is the product flip? It’s basically where you create a product, drive traffic and make sales for it, and then flip the product at the end of this. You can make an easy $300+ at the very least for a relatively small amount of work.

This works awesomely well in the internet marketing niche, as of course things can be promoted a lot quicker in the IM niche than any other, however you can use this for almost any niche you want.

What should my product be about?

You want a product that talks about something people are interested in learning more about. In the IM niche, this is anything related to making money… driving traffic… blogging… social marketing – you get the idea. In other niches, this would be hot topics like how to lose weight, how to get your pet to behave, how to quit smoking etc.

Personally, I know a lot about the IM niche so I write my own products for it (when they’re sold under my name) but in other niches I like to outsource and get someone else to do the research. Although you want to make money, you should make sure your product is of high quality and will help people – this will lead to far more sales in the long run.

How do I create my product?

There’s one thing, and one thing only I use for all of my products – Open Office. It’s a free tool, and since I found out about it I stopped using Microsoft Word completely. What Open Office does is it has an option to easily convert your file to PDF, and there are also quite a few decent free templates available if you want to soup things up. EZ eBook Templates is just one site that has around 15~ free, all of which are high quality.

You want your product (at least your first one) to be short and sweet. A rough number to value a product I use is a dollar a page, so if your product is 10 pages you charge $10 and so on, although you’ll probably want to decrease this at the beginning (like I’ve done for Flip Noobs).An introduction, a step by step break down of whatever you’re talking about and a conclusion. Try to put as little fluff as possible (people hate fluff!) and space it out / use large fonts so that your eBook is easy to read.

Make sure to use images whenever possible – don’t just put some in for the sake of it but if you’re explaining certain concepts images can make people understand things a lot easier, especially if your product is aimed at newbies.

I’ve already done the promoting for this specific product (Flip Noobs, which is public) so I will cover this in a few days; however the above is basic information on how to create your product.

This product will also be listed (full rights) sometime over the next few days. I was planning to hold onto it, but I have exams coming up in a couple weeks and then will be out for most of January… to be honest, two months without working on promoting this and it’s likely it will be worthless. If you’re interested in purchasing full rights contact me; if you want to get in at the discounted price, you can purchase through the sales page.

There are also a few people in the joint venture project with me that I need to get kick started, so I’m going to clear a few of my other projects and spend more time working with them. I’ll be talking on here about some traffic / value adding strategies that I’m going to teach them to use, as well as hopefully reveal a couple sites from those that have already started seeing some traffic / revenue trickle in. Stay tuned :)

As I haven’t run a contest of sorts on here for some time, and this thread is about product creation, here’s an offer you can’t miss…

I’ll give away two FREE custom eCover designs to random commenters on this post. My only requirement is that you be subscribed to this blog.

Just subscribe, comment using the email you subscribed with and I’ll pick two random people for a custom, high quality eCover design from a top notch designer. This mini-contest will end on the 1st of December. :)

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